Monday, December 22, 2008

Going Green, Disney Style

What do garbage and public relations have in common? Take a trip to future world and find out.

Twenty-five years ago, Americans visited Epcot to learn about the future. Today the future looks grim, at least in terms of the economy, the environment, and security (guards search all visitors' bags on entry, and a computer scans our fingerprints), but Disney's corporate sponsors still have an opportunity to share their optimism. Nestlé will feed billions by growing genetically modified food in arid regions, we learn in The Land; GM is manufacturing cars that burn ethanol (though the Hummer 3, on display outside Test Track, gets only 14 miles per gallon of conventional fuel); and Waste Management, of course, is generating renewable energy.

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